The company cannot continue its dividend policy expect: the company's cash balance is less than 1 million.
Companies Pay Dividends:You may obtain information on how dividends impact investors online almost anyplace. Consistent revenue streams are one of the advantages for investors. However, a crucial aspect of many of these talks is absent, and that is the reason why some corporations employ dividends while others do not.
Arguments Against Dividends:Some financial analysts think that because investors may make their own payouts, considering a dividend policy is pointless. According to these specialists, investors might increase their income by changing the asset allocation of their portfolios.
Arguments for Dividends:A substantial dividend distribution is crucial for investors, according to dividend proponents, since payouts offer assurance regarding the company's financial stability. Companies that have continuously paid dividends over the past few decades have often been among the most stable businesses. Therefore, a business that distributes dividends draws in investors and boosts demand for its shares.
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A consumer who scores high on a scale of ________ is likely to express more interest in clothing and personal grooming products than someone who scores lower on the same scale.A) self-concept intensityB) public self-consciousnessC) sexual dimorphic markersD) sex-typed traits
A consumer who scores high on a scale of public self-consciousness is likely to express more interest in clothing and personal grooming products.
Public self-consciousness :Public self-awareness is defined as "the tendency to think about the aspects of the self that are the subject of public exhibition...for example, apparent attitudes, mannerisms, stylistic idiosyncrasies, and expressiveness." People who recognize how much they curse when going out to dinner with other people based on the reaction of those around them. In either case, confident people understand that their thoughts and actions are connected to the world around them, which helps shape their identity.
When consumers choose products with characteristics similar to their own?Since consumer branding decisions are guided by their self-image, consumers are encouraged to choose products that match their image. This connection between self-image and brand image is called “self-image joint”.
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retro company is authorized to issue 10,000 shares of 8%, $100 par value preferred stock and 500,000 shares of no-par common stock with a stated value of $1 per share. if retro issues 5,000 shares of common stock to pay its recent attorney's bill of $25,000 for legal services on a land access dispute, which of the following would be the best journal entry for retro to record?
Legal expense 25,000 dr
To Common stock 5,000 cr
To Paid-in capital in excess of stated value-Common 20,000 cr
How do you calculate the Paid-in capital in excess of stated value-Common?Paid-in capital in excess of stated value-Common
= Legal expense - Common stock
Paid-in capital in excess of stated value-Common
= 25,000 - 5,000
Paid-in capital in excess of stated value-Common
= $20,000
What does the term common stock mean?A security called common stock serves as a proxy for a company's ownership. Common stock holders decide on corporate policies and elect the board of directors. Usually, long-term returns from this type of stock ownership are higher.
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Looking forward to next year, if Digby’s current cash amount is $17,334 (000) and cash flows from operations next period are unchanged from this period and Digby takes ONLY the following actions relating to cash flows from investing and financing activities: Issues $2,000 (000) of long-term debt Pays $4,000 (000) in dividends Retires $10,000 (000) in debt Which of the following activities will expose Digby to the most risk of needing an emergency loan?
a) Issues 100 (000) shares of common stock
b) Sells $7,000 (000) of long-term assets
c) Purchases assets at a cost of $15,000 (000)
d) Repurchases $10,000 (000) of stock
If Digby, has these assets the one that activity that would expose Digby to the most risk of needing an emergency loan is Purchases assets at a cost of $15,000 (000). Option C
What would be the reason for a loan?Digby may become more risky if it needs a lot of money to buy fixed assets because it hasn't entered into any financing transactions to finance its long-term capital funding of assets.
It's a term for quick loans, which are frequently used for urgent emergencies. Some of the alternatives include payday loans, cash advances, title loans, and personal loans. Additionally, some may be riskier than others, such as payday loans. Borrowers could have quick access to emergency borrowing funding.
Personal loans used for emergencies are known as emergency loans. These loans can be used to cover unexpected expenses like last-minute repairs, medical expenses, or funeral fees. Look for lenders who offer speedy loan disbursement because you probably can't wait several days for your loan to be funded if you have unexpected expenses.
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a customized email message that is sent to customers who may be interested in a product is an effective sales message promoting the product.
It is true, an e-mail message is an effective tool for a company to promote its products.
What is an e-mail?It is a message that is sent electronically through instruments such as computers or cell phones, this is sent with important information for recipients.
E-mail is a tool of vital importance because it is fast and economical, it is one of the most advantageous services offered by the Internet because people at long distance can have an efficient communication.
For companies, e-mail is also a great advantage because it can be used to promote products by specifying their characteristics and sending the respective images.
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Yes/No field values are stored in an Access database as a --1 for a checked value and a 0 for an unchecked value
True. The field values are stored in an Access database as a --1 for a checked value and a 0 for an unchecked value.
What is a database ?
A relational database management system is one of four common types of systems you can use to manage your business data.
A database is a collection of data that has been organised to make it simple to manage and update. Data records or files containing information, including as sales transactions, customer information, financial data, and product information, are often aggregated and stored in computer databases.
Among the other three are hierarchical database architectures.
database systems for networks.
database systems that use objects.
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Which segment is most likely set at 1.0 spacing?
Learning about Microsoft Office is awesome! I can now more efficiently create and edit documents. I will
have skills to get a good job and my mom will be so proud!
Learning about Microsoft Office is awesome! I can now more efficiently create and edit documents. I will
have skills to get a good job and my mom will be so proud!
Learning about Microsoft Office is awesome! I can now more efficiently create and edit documents. I will
have skills to get a good job and my mom will be so proud!
Learning about Microsoft Office is awesome! I can now more efficiently create and edit documents. I will
have skills to get a good job and my mom will be so proud!
Learning about Microsoft Office is awesome! I can now generate and edit documents more quickly.
My mother will be very proud of me since I'll have the skills to land a nice career! The correct answer is (b).
What is Single Spacing?The distance between every line in a paragraph is known as line spacing. You may set the line spacing in Word to be single spaced, double spaced, or any other number of lines high that you like. Word's standard spacing is 1.08 lines, which is a little bit more space than single spaced.
The gap between text lines is known as line spacing. Tight line spacing can squeeze more text into a space, whereas loose spacing can make writing much more readable.
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Jim is looking to purchase Vinney's property. The two parties agree on the terms of the deal and are ready to sign the purchase agreement. When will Jim and Vinney have an executed contract?
Jim is looking to purchase Vinney's property. The two parties agree on the terms of the deal and are ready to sign the purchase agreement. Jim and Vinney have an executed contract when they both are signed.
What is contract execution?A systematic event known as contract execution occurs when all necessary parties sign the agreement, making it a binding legal document.
Further the contract law provide the two broad categories of the contract which is considered to have been executed a) whenever all parties have fulfilled their responsibilities in full and b) A contract that has been signed by all parties required to make it legally enforceable is also referred to as being "executed."
Therefore Jim and Vinney when sign the agreement can make the purchase agreement into a real estate executed contract.
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according to the is-lm model, if congress increases government spending but the fed wants to hold output constant, then the fed should the money supply.
According to the IS-LM model, if congress increases government spending but the fed wants to hold output constant, then the fed should decrease the money supply.
About IS-LM modelsThe IS-LM model, which stands for "investment-savings" (IS) and "liquidity preference-money supply" (LM) is a Keynesian macroeconomic model that shows how markets for goods (IS) economy interacts with the market for loanable funds. (LM) or money market .
It is represented as a graph where the IS and LM curves intersect to show short-run balance between interest rates and output.
The three critical exogenous variables, namely external, in the IS-LM model are liquidity, investment, and consumption. In theory, liquidity is determined by the size and speed of the money supply. Level of investment and consumption are determined by the marginal decisions of each actor.
The IS-LM chart examines the relationship between output, or gross domestic product (GDP), and interest rates . The whole economy is boiled down to just two markets, output and money; and respectively supply and demand characteristics push the economy toward the equilibrium point
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a potentially effective way to assure ethical behavior in an organization is to distribute rewards primarily on the basis of outcomes.
By defining acceptable actions that go beyond the control of the government, business ethics improve the law. Businesses establish business ethics to earn the trust of key stakeholders like investors and customers and to encourage honesty among their workforce.
What is the most efficient way for a business to encourage ethical behavior?
Reward ethical behavior Employees who are held in high regard are more likely to act with integrity and value honesty in others. Rewarding those who adhere to your company's Code of Practice or Ethics Code is a good way to emphasize the importance of doing so.
Why is ethical behavior important in the workplace?
It is essential to comprehend that unethical behavior in the workplace can inspire negative headlines and lead to the demise of an organization, just as ethical behavior in the workplace can encourage positive employee behaviors that result in organizational growth.
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D&F sneakers is a sneaker manufacturing company. Recently they have introduced a wide
range of sneakers made from recycled plastic waste, especially from ocean plastic. For that
purpose, they made a contract of raw material with an organization working on stopping
plastic waste on beaches. They are focused on environment protection, saving ocean wildlife
and building good brand image.
Requirements:
Q1: Which marketing concept/philosophy is used by D&F sneakers? Justify your answer with
valid arguments.
Q2: Write down the benefits of marketing philosophy used by D&F Sneakers.
The marketing concept/philosophy that is used by D&F sneakers is "Societal Marketing Concept".due to the fact that "People buy with emotions and then rationalize with logic."
What are the benefits of marketing philosophy used by D&F Sneakers?They are:
Gaining profit promotes society.There is no compromising on the items meeting the needs of the clients.People who care about the environment would be drawn to it, which would gradually increase the number of potential customers.The supply chain process would have an effect on society, the environment, and improve human conditions.On a larger scale, consumer behavior would shift from pursuing individual gain to seeking societal benefit.Therefore, the societal marketing notion has a significant impact in a variety of ways, including:
creating a positive brand image.increasing audience diversity and prospective clienteleBy raising awareness of the harm that plastic causes to the environment around us, the corporation can attract the attention of environmentalists, who could act as brand advocates for the business.Increase sales by making people buy the product and promoting it through the environment for the good of society.Learn more about "Societal Marketing Concept fromhttps://brainly.com/question/14409298
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data administrators are responsible for the ______ and procedures used to handle the information of an organization. large companies use/implement the data management policies and procedures most often. multiple choice
Data administrators are in charge of managing all of an organization's data.
What are the duties of data administrators
Developing policies and detailed procedures for gathering, vetting, sharing, and inventorying data to be stored in databases and for making information available to the organization's members and, potentially, to people outside of it.
The DA should have access to top corporate management because data administration is a policy-making role. An important figure who played a key role in the data resource's strategic planning. Frequently specifies the main data elements as well as their properties and connections.
What expertise are needed by data administrators?
characteristics and abilities
solid technical understanding of query languages and databases.
good written and verbal communication skills, including the ability to keep detailed records of all changes you make and to explain the database's operation to users.
abilities in analysis.
a methodical strategy for tackling issues.
to focus on the little things.
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Richter Manufacturing has a 10% unlevered cost of equity. Richter forecasts the following free cash flows (FCFs), which are expected to grow at a constant 2% rate after Year 3. Year 1 Year 2 Year 3 FCF $745 $770 $825 What is the horizon value of the unlevered operations? Do not round intermediate calculations. Round your answer to the nearest dollar. $ What is the total value of unlevered operations at Year 0? Do not round intermediate calculations. Round your answer to the nearest dollar.
The return needed by either a business or an individual to justify an investment in equity is known as the cost of equity. Either the CAPM or the dividend capitalization model is used to calculate the cost of equity.
Explain in detail.
Horizon Value = Cash flow in Year 4/(required rate of return - growth rate)
= 805(1+3%)/(10%-3%)
= $11,845
b.Value today is equal to the present value of future cash flows
= 715/(1.10) + 750/(1.1)^2 + 805/(1.1)^3 + 11,845/(1.1)^3
= $10,773.97
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Choose the response that correctly states the maximum penalty the IRS can assess against a paid tax return preparer who fails to satisfy the due diligence requirements when preparing a return for an individual claiming the following tax benefits: Head of household filing status. Earned Income Tax Credit. Child Tax Credit / Additional Child Tax Credit / Other Dependent Credit. American Opportunity Tax Credit.
A compensated tax return preparer may be subject to a fine under the Internal Revenue Code if the criteria for due diligence are not met. If you don't follow the four due diligence obligations. you may be subject to penalties under Internal Revenue.
The maximum penalty for a return or claim submitted in 2021 is $2,160 per return and $540 for each tax benefit claimed. When the tax return includes the earned income tax credit, due diligence requires professional tax return preparers to ask further questions of taxpayers who seem to be making contradictory, false, or incomplete representations regarding their self-employment.
If you have an audited tax bill that is less than zero dollars, this tool will assist you in determining the papers you must send to the IRS.
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The author of the memorandum regarding Dodd-Frank financial reform highlights both benefits and costs of this piece of legislation. Additionally, the author highlights some additional pieces of reform that may have improved the legislation. Two examples are expanding CFPB regulation to auto-lending and increased budgets for the SEC and FTC. As always, there are benefits and costs to these provisions. Weigh the pros and cons of these provisions below.
(A) Which of the following are statements that would support the addition of these pieces of reform?
1. AIG and Lehman Brothers were not commercial banks, but played a huge part in the Great Recession.
2. Subprime auto-lending and repackaging of the loans has increased since 2010.
3. These provisions align well with the proposed Financial Choice Act.
4. These provisions will supercharge economic growth in the short-run.
(B) Which of the following are legitimate statements that would be considered costs to the addition of these pieces of reform?
1. The reforms do not reduce moral hazard.
2. Taxpayers have to foot a larger tax bill to pay for more oversight.
3. Increased oversight comes at the expense of constraining economic growth.
4. The FTC and SEC need more help regulating financial industries.
Both the advantages and disadvantages of the Dodd-Frank financial reform are discussed by the memo's author. A new regulatory umbrella organization led by the Treasury Secretary was established by the Dodd-Frank Act.
Dodd-Frank, the broadest overhaul of Wall Street in history, will stop the excessive risk-taking that caused the financial catastrophe. The measure also offers rational safeguards for American families, establishing a new consumer watchdog to stop mortgage lenders and payday lenders from taking advantage of them.
Dodd-Frank was enacted in 2010 to safeguard consumers from the unfair and misleading business practices and products that contributed to the 2008 financial crisis, to provide regulators with the tools they need to make sure that no Wall Street firm grows too big, complex, or risky to endanger the global economy, and to increase transparency in the financial sector.
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what is the definition of education?
wiese reports net income of $100,000 for the year ended 12/31/21. total assets were $800,000 on 12/31/20 and $900,000 on 12/31/21. the company earned a return on assets of: (round the tenth of percent)
The company earned a return on assets of: (round the tenth of percent) = 11.8%
What do you mean by net income?
The term "net income" refers to a company's net earnings. It is determined by subtracting total expenses from total receipts. The term "total expenditure" can refer to a variety of things, such as taxes, business expenses, interest payments, fees, and depreciation. The calculation of shareholders' earnings per share is aided by net income.The amount by which total expenses exceed total revenues produced by a company's business operations is referred to as net loss. Sales of goods or products, transactions, investments, etc. can all result in income. On a company's income statement, net loss is shown as negative net profit.Visit to find out more about net income
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A flat-dollar amount quoted for the total sum of the design services a designer provides to a client is a
A flat-dollar amount quoted for the total sum of the design services a designer provides to a client is a Preference for working alone.
What is flat-dollar?
When brokers charge fees as a proportion of the transaction's value, small transactions can not generate enough fees to turn a profit. On the other hand, excessive costs associated with big transaction sizes may deter traders from engaging in large deals. Flat dollar rates eliminate both problems. They essentially establish a price floor by providing dealers with protection at the low end. For traders, flat dollar fees on the high end improve the value of bigger transactions since the flat charge represents a smaller and less fraction of the total transaction cost.
Flat dollar fees on stock transactions, such a broker advertising $4.95 for each equities transfer, have usually become the industry standard in areas like online retail trading.
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which of the following does au-c 915, reports on application of requirements of an applicable financial reporting framework, apply to?
AU-C 915, Reports on Application of Requirements of an Applicable Financial Reporting Framework, applies to auditors who are assessing the application of financial reporting standards in a financial statement audit.
What is audit?Audit is an independent examination of financial information of any entity, whether profit oriented or not, irrespective of its size or legal form. It is an objective and systematic assessment of the financial statements of an organization, which includes a detailed review of the organization's accounting and internal control systems. An audit is conducted to ensure that the financial statements are free from material misstatements and provide a true and fair view of the financial position and results of operations of the organization. Auditing is a vital component of the financial system and provides investors with an assurance that the financial statements of the organization are accurate and reliable.
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Growth policies that mainly focus on both finding appropriate technology and on getting connected through communications and transport infrastructure are generally associated with a. technologically disconnected nations. b. nations that are technology leaders. c. neoclassical economic theory d. Keynesian economic theory
Growth policies that mainly focus on both finding appropriate technology and on getting connected through communications and transport infrastructure are generally associated with: A. technologically disconnected nations.
The following policies can be used to promote productivity growth:
Monetary policies.Fiscal policies.Currency Devaluation. Quantitative easing.Privatisation & Deregulation.Investment in education & training.Flexible labour markets.Reducing tax rates.When is a rough comparison of GDP per capita is made?
The average per-person income for a region is calculated using per capita income, which is also used to assess the population's standard of living and quality of life. A country's per capita income is determined by dividing its national income by its population. The GDP per capita is frequently used to compare the living standards of various countries on a broad scale. But keep in mind that this figure represents an average. It doesn't explain how a state's citizens and its corporations split the money made through production.
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In group projects for class there is often one member who does noticeably less work than others. Which of the following is the most accurate description of that person?
A) lazy
B) a free rider
C) a forced rider
D) tragedy of the commons
In group projects for class there is often one member who does noticeably less work than others. A free rider is the most accurate description of that person.
What is a free rider?
The free rider problem is when people utilize or exploit a common resource without contributing their fair part of the cost or without contributing anything at all.
No matter how big or tiny a society is, the free rider issue might arise. A municipal council in an urban region may discuss whether and how to make suburban commuters pay for the upkeep of the area's roads and sidewalks or the safety of its police and fire services. A public radio or broadcast station will dedicate airtime to fundraising in the aim of persuading listeners who aren't making donations to do so.
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the following four graphs (figure 16.15 a, b, c, and d) display the number of customers in a queuing system (y-axis) over a long period of time (x-axis). which of the following is most likely a stable system?
The lines in the first three systems get bigger and don't seem to get any shorter. The fourth system has a queue that expands and contracts repeatedly, a sign of a stable system.
What does a queuing system serve?
You have simple access to information about the quantity of visitors, queue demand, and wait times because a queue system automatically maintains track of all customers who have signed up. In other words, a queue system aids in the creation of thorough, in-depth retail analytics: how many people are there. the quantity of absentees.
What is a model of a queuing system?
The mathematical description of a queueing system known as a queueing model includes certain assumptions regarding the probabilistic nature of the arrival and service processes,
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Of the following government policies, which would be considered a neoclassical response to an economic recession? A) an increase in government spending B) raising the minimum wage C) weakening the legal standing of labor unions
The right answer is C. A neoclassical solution to something like an economic recession would be to weaken the legal basis of labor unions.
What triggers an economic downturn?The majority of recessions, however, are brought on by a complicated triad of elements, such as high interest rates, poor consumer optimism, and stagnant or declining real wages in the labor market. Banking crisis and asset bubbles are two further instances of recession causation .
What takes place during a recession?Economic output, employment, and consumer expenditure all decrease during a recession.. As the monetary authority lowers rates to boost the economy (like the U.S. Reserve Bank), interest rates also are likely to decrease.
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Question 1 of 10
Which of these are long-term impacts of having a good credit history?
Answer:
can you add a screenshot to the question
Explanation:
which of the following are tax-deductible to the firm? multiple choice question. dividends paid on preferred stock dividends paid on common stock principal amounts paid on debt coupon interest paid on bonds
An option that are tax-deductible to the firm is a coupon interest payments on bonds. The Option C is correct.
What is a Tax Deductible?Also known as a tax deductible expense, refers to an expense that is considered as ordinary, necessary and reasonable and that helps a business to generate income. It is usually deducted from a company's income before taxation.
According to Internal Revenue Service (IRS) in Publication 535, a business expenses refers to an ordinary expense is one that is common and accepted in your industry. This necessary expense is one that is helpful and appropriate for your trade or business.
Any business does incurs a wide range of expenses. From starting the business to maintaining it, various expenses keep the operation running smoothly. However, many expenses are deductible and can lower tax liabilities.
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In the neoclassical version of the AD/AS model, which of the following should you use to represent the AS curve?
A. the AS curve shifting as productivity increases
B. an upward sloping curve with a vertical top
C. a vertical line drawn at the level of potential GDP
D. the AS curve shifting as potential GDP expands
In the neoclassical form of the AD/AS model, the AS curve is represented by a vertical line drawn at the level of potential GDP.
In the AD AS model, what is the equilibrium?The short-run equilibrium in the AD-AS model can be found by locating the point where AD crosses SRAS. The equilibrium is made up of two parts: the equilibrium price level and the equilibrium output. When aggregate demand exceeds aggregate supply, projected inventory falls below the targeted level. Producers increase output to restore inventory to the targeted level. Higher output equals more earnings. A rise in output equals a rise in AS, and a rise in revenue equals a rise in AD. The equilibrium quantity of output and the price level will grow if the AD curve shifts to the right. The equilibrium quantity of output and the price level will fall if the AD curve changes to the left.
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when large market segments can be identified, can be important competitive advantages of global companies.
When large market segments can be identified, economies of scale in production and marketing can be important competitive advantages of global companies.
What are market segments?
Organizing potential customers into groups or segments with comparable demands and responses to marketing actions is referred to as market segmentation in marketing. Market segmentation helps businesses to target various customer groups who view the entire worth of certain goods and services in a variety of ways.
Market segmentation aims to identify specific customer groups so that products and branding may be tailored to appeal to the group.There are many other ways to segment markets, including geographically, demographically, or behaviorally.Market segmentation assists businesses in reducing risk by identifying the items that are most likely to capture a portion of a target market and the most effective strategies for marketing and distributing those products to that market.With risk reduced and more clarity regarding the marketing and delivery of a product, a business can then concentrate its resources on initiatives that are likely to provide the highest profits.Market segmentation may broaden a company's demographic appeal and may enable it to unearth goods or services that it had not previously explored.To learn more about market segments from the given link
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when large market segments can be identified, can be important competitive advantages of global companies.
jacobins had justified the confiscation of church property (decree on church lands) for all of the following official reasons except
Jacobins had justified the confiscation of church property (decree on church lands) for all of the following official reasons except to fund the French Revolution.
What does confiscation mean?
Confiscation is the act of taking something, usually property, by a governing authority or other public authority without the consent of its owner. It is usually done for the purpose of taxation, the enforcement of laws, or as punishment for a crime.
What does Taxation mean?
Taxation is the process by which a government levies taxes on its citizens in order to generate revenue for public spending and services. It is the act of imposing a financial charge or other levy on a taxpayer by a governmental organization in order to fund various public expenditures.
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An item that will enter into accounting income but will never affect taxable income is a ______ difference.
An item that will enter into accounting income but will never affect taxable income is a permanent difference.
Give a brief about accounting.
One of the most important aspects of practically any firm is accounting. Small businesses may have a bookkeeper or accountant manage it, whereas bigger corporations may have vast finance departments with many people. Management can make wise business decisions thanks to the information produced by many streams of accounting, including cost accounting and managerial accounting.
Concise and consolidated reports based on hundreds of distinct financial transactions make up the financial statements that sum up a huge company's activities, financial status, and cash flows during a certain time period. Because of this, all professional accounting credentials are the product of years of education, difficult exams, and at least a certain amount of practical accounting experience.
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can help businesses find customers with common interests and discover previously unknown relationships among the data. group of answer choices data mining databases data warehousing customer acquisition programs
Businesses may use data mining to uncover clients who share their interests and unearth previously hidden links in the data.
Who are these customers, exactly?An individual or company that purchases products or services from this other company is known as a customer. Customers are essential as they bring in money. Businesses could cease to exist without them.
Why are customers so crucial?They also make substantial purchase, but they also attract new customers. Your clients function as your sales representatives. In actuality, 56% of consumers said they would tell their relatives and friends about a business that provided great service. By providing outstanding customer service, you can keep clients who are willing to recommend your business.
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views consumers as capable of decoding and interpreting the media as they see and hear to suit their own unique needs and lives.
Audience Power Theory views consumers as capable of decoding and interpreting the media as they see and hear to suit their own unique needs and lives.
What is Audience Power Theory?
The audience theory provides justifications for how individuals interact with, consume, and are impacted by media. Although media existed before the idea of an audience, the majority of audience theory focuses on how individuals interact with different media. There are several explanatory frameworks; there is no single theory of audience. Depending on the phenomenon they try to explain, they might have roots in network science, rhetoric, literary theory, cultural studies, and so on. The amount of analysis for audience theories can also vary, from individuals to big groups or networks of people.
James Webster proposed classifying audience research into three interrelated areas of study. One imagines audiences as the setting for different outcomes. This ranges from a sizable body of literature on media influence to several kinds of rhetorical and literary theory. The second imagines audiences as media-using agents. This covers writings on media usage, selection processes, and a few facets of cultural studies. In contrast to the people who make up the mass, the third see audiences as a mass with its own dynamics. This viewpoint has some historical roots in sociology, marketing, and economics. Below, we discuss each method of audience theory.
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views consumers as capable of decoding and interpreting the media as they see and hear to suit their own unique needs and lives.